Material Adda is a curated material showcase within MATECIA / THE WADE ASIA 2026. It serves as a dedicated platform for material manufacturers, innovators, startups, researchers, and creators to present unique, sustainable, and future-focused materials to the architecture, interior design, construction, and built environment community.
The showcase will be held from 20–23 August 2026 at Yashobhoomi (IICC), Dwarka, New Delhi.
A Platform for Material Innovation
Material Adda brings together material innovators and a highly relevant audience comprising architects, interior designers, developers, builders, hospitality professionals, product designers, consultants, and manufacturers.
The platform encourages material innovation, fosters industry collaboration, generates business opportunities, and promotes dialogue around the future of materials and construction.
Bringing A Host of Innovators Together: Eligibility for Participation:
Applications are open to:
- Material manufacturers
- Material innovators and startups
- Research institutions and laboratories
- Product developers
- Sustainable material creators
- Academic institutions engaged in material innovation
Participation is open across India.
A Focus on Materials Which Will Shape the Future of The Built Environment
Material Adda highlights innovative material solutions across key categories, including:
- Sustainable materials
- Surface materials
- Construction materials
- Interior and architectural materials
- Experimental and emerging materials
A Host of Benefits for Select Innovators
- Dedicated Exhibition Space
Selected participants receive a display area within Material Adda at no cost (subject to event terms and conditions). - Industry Exposure
Work will be showcased to architects, designers, developers, consultants, manufacturers, and construction professionals from across India. - Professional Visibility
Selected materials may be featured in SURFACES REPORTER Magazine and official event communications. - Networking Opportunities
Participants gain access to the wider MATECIA and THE WADE ASIA ecosystem for collaboration and networking.
A Step by Step Selection Process
- Expression of Interest Submission
Applicants submit material details and supporting documentation via the official application form. - Curation and Evaluation
Submissions are assessed based on innovation, relevance to the built environment, sustainability, commercial potential, and exhibition suitability. - Final Selection
Selected participants are formally notified and provided with exhibition guidelines. - Installation of Exhibits
Selected participants install their exhibits on 19 August 2026, one day prior to the exhibition opening. - Showcase Presentation
Material Adda runs from 20–23 August 2026 as part of MATECIA / THE WADE ASIA 2026 - Submission Requirements
Applicants must provide:
• Organisation / Company / College name
• Contact details
• Material name and category
• 5–10 images of the material and its applications
• Brief description of the material (including dimensions)
• Sustainability and performance information (if applicable)
All submissions must be made via the official application form (link to be shared). For queries, contact: +91-8369811968
Complimentary Participation Model and Curation Criteria
There are no application or participation charges for Material Adda 2026. Selected participants will be provided a dedicated display space at the venue free of cost. Participants are responsible only for transportation of their materials and installation-related requirements.
Submissions are evaluated based on:
- Innovation and originality
- Material performance
- Sustainability credentials
- Industry relevance
- Potential impact on architecture and design
A Product Only Exhibition Format
Material Adda is a curated showcase where participants will not be stationed next to their exhibits during the event. However, they will have full access to the exhibition and conference areas for networking, interaction, and industry engagement.
Event Details
Venue: Yashobhoomi (IICC), Dwarka, New Delhi
Dates: 20–23 August 2026
Material Adda offers a platform for material innovators to present their work before leading professionals across architecture, interiors, construction, and design. From sustainable alternatives to advanced construction solutions, next-generation surfaces, and experimental materials, it enables visibility, recognition, and meaningful industry engagement within the built environment ecosystem.